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Player Tracking
One system to control all aspects of your operation...

With SlotScanner™ Player Tracking you can recognize and individually approach your best players and reward them accordingly to their spend. You can also extract information that can help you build a useful marketing database for effective CRM purposes.

Casino players appreciate being recognized on the floor and approached individually. They would love to receive rewards according to their individual spend and they would also like to choose the rewards themselves.

With SlotScanner™ Player Tracking module you can offer all this to your players, and more. You can enable your slot floor personnel to spend quality time with the players of their preference, instead of constantly monitoring the floor. Apart from gaining substantial advantages in your relationship with your players, SlotScanner™ Player Tracking will also help you manage your slot floor more efficiently, build better relationships with your sales agents and increase profitability.

By centralizing the information you have obtained on your players you can:
  • segment players by different parameters
  • reward players with points earned by play (game type, location, time interval, day of the week, etc...)
  • create time-specific promotions and reward prizes
  • do a full comp and point analysis
  • issue and track redemptions, coupons and comps
  • query database by specific marketing criteria and direct mail
  • associate a player to a character bus or junket and track agent commisions

Player Tracking Features:
  • players are rewarded according to their spending
  • players are recognized on the floor and individually approached
  • rewards are tailored to the players' individual preferences
  • players can choose their own rewards at the self-service points redemption desk

Staff Benefits:
  • staff gains important information to successfully approach players individually
  • instead of constantly overseeing the floor, staff gains extra freedom to really interact with the players
  • players can be assessed objectively, according to their spending
  • staff is immediately and automatically alerted when a hot player appears on the floor
  • enables your slot floor staff to recognize hot and VIP players right at the game

Management Benefits:
  • optimization and efficient cost control of all marking costs
  • a well-balanced slot floor; players are motivated to use certain machines at certain times
  • exhaustive reports help make informed decisions
  • increased player retention increases profitability
  • since players are no longer assessed subjectively, profitability is increased
  • SlotScanner™ Player Tracking supports cross-promotion with your other services (restaurants, bars, spas, etc...)
  • enables higher retention of the casual, as well as the top-tier players
  • creates a competitive advantage